Introducing Mohawk SmartStrand Carpet: I’ve teamed up with Mohawk and DuPont to introduce to you a revolutionary new carpet called SmartStrand. Triexta is unique in that it combines both exceptional durability with permanent built-in stain and soil protection- and it’s also eco-smart!
Explaining PureBond Technology: PureBond® is a new innovation that replaces urea formaldehyde adhesives traditionally used in making composite wood products. This technology eliminates formaldehyde emissions related to UF adhesives and contributes to better indoor air quality in your home.
Launching SmartStrand Zoo Challenge: The SmartStrand Zoo Challenge puts Mohawk SmartStrand Carpet to the most grueling test possible- underneath the feet of six African Elephants, three camels and one African Black Rhinoceros. All of this live at the Dallas Zoo!
Visiting the 2010 Kitchen of the Year: The 2010 House Beautiful Kitchen of the Year showcase in Rockefeller Plaza included Mohawk Hardwood used in the ultimate kitchen design by acclaimed designer Jeff Lewis of Bravo TV’s “Flipping Out”.
Hosting Mohawk Family Night: I had the privilege of hosting Mohawk Family Night at the 2010 Family Circle Cup and this night of mess-making on SmartStrand with DuPont Sorona carpet really put it to the test. What better group of experts to have on hand than the kids!
Introducing SmartStrand Rhino Challenge: A rhino living on carpet for two weeks? The SmartStrand Challenge pits Ricko the Rhino against the built-in stain resistance and durability of SmartStrand carpeting for two weeks, live on the web!