Chip Wade - Expert Craftsman

As promised, I’m giving you guys the first look at the SmartStrand Challenge presented by Mohawk and DuPont. In what I can only describe as a truly innovative approach to carpeting, I’ve thoroughly enjoyed my work on this project. This is in no small part due to a friendly 2,800 pound creature I’ve been fortunate enough to spend time with.

This is my pal Ricko, a 12-year-old endangered black rhinoceros currently a guest at the Birmingham Zoo. I had the pleasure of outfitting an enclosure for Ricko with 1,080 square feet of SmartStrand carpet with DuPont Sorona renewably sourced polymer. Yes, you heard right- this rhino will be living on Mohawk carpet.

For two weeks beginning August 14th, Ricko will be putting SmartStrand to the ultimate test of durability, cleanability, and resiliency. Will this carpet be able to keep its appearance and functionality after a rhino has lived on it? That’s a lot of weight (and a lot of waste!) for any surface to handle. I’m interested to see if SmartStrand is up to the job!

The entire two weeks will be broadcast on www.smartstrandchallenge.com via “rhinocams”, live from the Birmingham Zoo. You’ll be able to witness firsthand whether SmartStrand can meet Ricko’s demands or fold under the pressure. I will be on hand at Ricko’s pad when the Challenge broadcast begins and we’ve already lined up some impressive media outlets to cover the event.

I can promise that you’ve never seen my work in this capacity before, so I will be sure to give you updates on Ricko and the SmartStrand Challenge!

My work has always provided me with incredible experiences, but I can honestly say that I’ve never worked on a project like this before. For my latest endeavor, I’m helping my good friends at Mohawk design a totally unique demonstration for their incredible SmartStrand with DuPont Sorona renewably sourced polymer. Let’s just say it involves nature, wildlife, one tremendously durable carpet, and of course, your favorite handyman.  

In working on the SmartStrand Challenge, I became well-acquainted with Mohawk’s revolutionary, eco-friendly carpet. With a significant portion developed from corn sugars, SmartStrand provided me with many attractive design options to choose from while still being kind to the environment. I can’t wait for you to see everything we’ve been working on and to see the outcome for myself.

This project is extremely exclusive and I’m not allowed to reveal many details until August. But I can say that more information will be available on SmartStrandChallenge.com in the very near future. Also, I will have some big updates for you on my blog the minute I get the green light from Mohawk.

For your viewing pleasure now, I have a preview that will most certainly pique your curiosity. Until the next update, take care and be on the lookout for more new developments from Wade Taylor, LLC.